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Capabilities Statement
About Us
The Institute for Perception, founded in 1993, is a full-service statistical and market research consulting firm. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation.
Core Competencies
Statistics
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Classical statistical analyses
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Product optimization
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Custom experimental designs
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Discrete choice modeling
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Bayesian methods
Innovation
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Drivers of Liking®
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Landscape Segmentation Analysis®
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Category appraisals
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Product-concept fits
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Brand equity and penalty analysis
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Model-based design of new products
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Measuring brand imagery variables
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Product portfolio optimization
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Motivations for product consumption
Project Management
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Study and protocol design
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Data collection
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Analyses, interpretation, and reporting
Internal Sensory Program Audits
Training
We hold programs annually, offer custom internal training courses, and are invited as speakers on the following topics:
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Difference and equivalence testing
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Drivers of Liking® and choice modeling
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Unfolding, graph theory, and TURF
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Category appraisals
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Statistics
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AI, machine learning, and data science
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Portfolio optimization
Differentiators
We are a full-service research consulting firm with expertise in:
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Statistical analysis and data science
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Sensory and consumer science
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Marketing insights
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AI and machine learning
Published over 100 technical reports and scientific papers in peer-reviewed journals
Presented about 100 short-courses for government and industrial participants
Expert witness in USA and Canada in bench trials, arbitrations, jury trials, and NAD proceedings
IFPrograms®, which is licensed to users, is our proprietary software with advanced analytical capabilities for a variety of sensory and consumer testing procedures
Past Performance
8 out of 10 of the global food companies
have worked with us as clients
37 FDA employees have attended one of our survey science courses
Corporate Data
The Institute for Perception, Ltd.
7629 Hull Street Road
North Chesterfield, VA 23235, USA
Year of Incorporation: 1993
State of Incorporation: Virginia
CAGE: 5GVD1
UEI: WYRWEGJAZGJ9
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