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Innovating new products, improving existing ones
The Institute for Perception specializes in market research across various industries, such as food and beverages, personal care, home and pet care, pharmaceuticals, and digital services. We assist clients in transforming technical and marketing insights into innovative solutions, navigating the complexities of advanced analytics and machine learning, formulating advertising claims, and designing effective experiments and exploring new methodologies. With over 30 years of experience supporting advertising claims, we offer services including consulting, rigorous product testing, and consumer perception surveys. We also provide expert testimony for National Advertising Division (NAD) and litigation cases across diverse product categories. Our educational offerings feature dynamic, hands-on courses, including short courses, webinars, and tailored internal training, designed to engage participants and apply new concepts in practical scenarios.
Specialty areas include:
Non-comparative, Superiority, Equivalence, & Unsurpassed Claims, Consumer Perception Surveys, Expert Witnessing
Experimental Design,
US & Global Data Acquisition, Analyses, Advanced Analytics, Storytelling & Insights
Sensory & Consumer Science, Marketing Insights, Statistics, Data Science & Machine Learning, Advanced Analytics
Annual Training Events, Internal Courses, Webinars, Presentations, Publications, Technical Reports
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Advertising Claims Substantiation
The Institute for Perception conducts precise and dependable consumer research, upholding the highest standards to validate your advertising claims. Our team of experts employ a research-driven approach to both consumer surveys and expert witness testimonies. This rigorous methodology ensures that our surveys and opinions are robust and resilient under the scrutiny of regulators, jurists, and competitors.
Project Management & Advanced Analytics
We drive growth through insightful research, helping you make informed strategic product design decisions based on tailored research into your product market. Our expertise spans a wide array of market research methods, and we tailor each project to fit your specific organizational needs. We transform product concepts and technical innovations into consumer-perceived benefits and offer comprehensive market research services, from project design to data analysis and customized results reporting. Using our proprietary Column Randomization and Search method, we minimize bias by using optimal rotations in sequential monadic designs.
Serving a diverse range of industries, including food and beverages, personal care, home and pet care, pharmaceuticals, and digital services, we leverage our global testing network. Beyond traditional statistical tools, we excel in advanced statistical analyses and emerging computational techniques. Our capabilities include machine learning, predictive modeling, Landscape Segmentation Analysis®, advanced TURF, ANOVA, ANCOVA, logistic regression, discrete choice, factor analysis, MDS, SEM, Drivers of Liking®, graph theory, and other segmentation methods to design optimal product bundles based on consumer-relevant drivers.
Our Experts
Celebrating over 30 years in business, we pride ourselves on a distinguished team of experts who bring together a wealth of knowledge from diverse academic backgrounds. Our team is comprised of multiple PhDs specializing in fields such as food science, sensory science, mathematical and statistical psychology, psychophysics, and data science, ensuring a comprehensive approach to market analysis. This rich blend of expertise enables us to deliver nuanced insights and innovative solutions tailored to the unique needs of each client. We leverage our deep understanding of market dynamics and consumer behavior to drive strategic decisions and foster business growth, making us a trusted partner in navigating the complexities of today’s market landscape.
Abbott Labs - Ross Div.
Amway Corp.
Arrowhead Mills, Inc.
Avon Products, Inc.
Bath & Body Works
Bayer AG
Best Foods
Block Drug Co.
Borden Foods Corp.
British American Tobacco
Brown Forman Beverages
Bunge Foods Corp.
Bush Brothers & Co.
Cadbury/Schweppes
Campbell Soup Co.
Church & Dwight Co. Inc
Clorox Co.
Coca-Cola Company
Colgate Palmolive Company
ConAgra Foods
CPC International
Crowell & Morning LLP
Danone
Debevoise & Plimpton LLP
Degussa Flavors
Delmonte Fresh Produce
Diageo
Direct TV, LLC
Dominos Pizza LLC
Dragoco, Inc.
E. & J. Gallo Winery
Earthgrains Company
Edgewell Personal Care
Estee Lauder Cos.
Firmenich Inc.
FMC Foodtech
Fox Law Office, PLLC
Frito-Lay, Inc.
Georgia Pacific Corporation
Gerber Product Co.
Givaudan Flavors
Goodwin Procter LLP
GSK plc
Haarman & Reimer
Heineken
Hershey Foods Corp.
Hills Pet Nutrition, Inc.
Hoffmann-LaRoche, Inc.
Hunt-Wesson
Int'l Flavors & Fragrances
Jim Beam Brands Co.
Johnson & Johnson
Kal Kan Foods, Inc.
Kalsec, Inc.
Kansas State University
Kellogg Co.
Kerry Ingredients
Kimberly-Clark Corporation
Kraft Foods, Inc.
Kronenbourg
Labatt Breweries
Land O'Lakes, Inc.
Loeb & Loeb LLP
L'Oreal Recherche
M & M Mars Inc.
Malt-O-Meal
Matforsk
McCormick & Co. Inc.
McDonald's Corp.
McKee Foods Corp.
McNeil Speciality Foods
Mead Johnson Nutritionals
Merix Corporation
Miller Brewing Co.
Minute Maid
Molson Coors Beverage Company
Monsanto, Inc.
Nabisco, Inc.
National Advertising Division
Nestle
Ocean Spray Cranberries
Oscar Mayer Foods Corp.
Palatex, Inc.
Papa John's Int'l, Inc.
Pedigree Master Foods
Pepsi-Cola Company
Peryam & Kroll
Pfeizer Inc.
Planters Lifesavers
Playtex Products Inc.
Procter & Gamble Co.
Proskauer Rose LLP
Quaker Oats Co.
Quest International
Reebok Int'l, Ltd.
Rexall Sundown
Rich-SeaPak Corp.
Rogers Communications Inc.
Ross Labs
S. C. Johnson & Son, Inc.
SABMiller plc
Samsung Electronics Co., Ltd
Sara Lee
Schick/Wilkerson
Seagrams
Sensient Flavors Inc.
Shell
Starbucks Coffee Co.
Stoner Inc.
Taco Bell Corporation
Takasago International
The Dannon Co. Inc.
The Dial Corp.
The Gillette Company LLC
The Iams Co.
The Mennen Co.
The NutraSweet Co.
The Pillsbury Company
The Stroh Brewery Co.
Tree Top. Inc.
Tropicana Products, Inc.
Tyson Foods, Inc.
Uncle Ben's Australia
Unilever
United Biscuits, UK
Universal Flavors
V&S Vin & Sprit AB
Wild Flavors, Inc.
Wilson Sonsini Goodrich & Rosati PC
Wm. Wrigley Jr. Co.
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Schedule a consultation
Let's explore innovative solutions. We'll set up a call where you can tell us about your project, get to know us, ask questions, get a price quote, and a completion date. Or feel free to reach out to us using our contact info below.