Webinar: A Three-Step Approach to Characterizing Consumer Segmentation via Machine Learning

Completed webinar - Recording available for purchase
Duration: Approximately 75 minutes

Taught by: Dr. John Ennis and William Russ

Throughout consumer research, the challenge of identifying and explaining consumer segmentation arises again and again. Specifically, when we seek to discover new product opportunities, to improve existing products, or to better understand the market within which our products operate, it is valuable to have a nuanced understanding of individual consumer differences together with knowledge of the key signals that drive those differences. In this webinar, we explain how machine learning techniques are well-suited to overcome this challenge, and provide a three-step process for explaining consumer segmentation using these tools. No prior knowledge of machine learning is assumed.

A digital recording of this webinar is available for purchase ($289). Please click the "Purchase Recording" button at the top of this page to purchase.

For more information on this webinar, please contact us.