Webinar: Replicated Preference Testing to Diagnose Consumer Segmentation

December 14, 2017 - 2PM EST
Duration: Approximately 75 minutes

Attendance only ($269)
Webinar recording only ($289)
Webinar attendance and recording ($359)

Taught by: Dr. Daniel Ennis

In blind consumer preference testing, consumers do not always make consistent choices. This situation will most likely occur when the products tested are similar or exhibit significant variability. Consistency in preference responding can inform the degree of segmentation among consumers. Diagnostics for degrees of preference segmentation can be valuable before conducting a large-scale category appraisal. Replicated testing and its subsequent analysis as a potential segmentation tool will be discussed in this webinar.

This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.

Click here to register. For more information on this webinar, please contact us.