Completed webinar - Recording available for purchase
Duration: Approximately 75 minutes
You will learn four simple tools to turn inventions into innovations:
- Link and foster relationships between inventors and innovators. Invention and innovation require different skills rarely found in the same person.
- Don’t ignore “trivial” advances. Major innovations often have small, but profitable beginnings, and then are extended to other fields.
- Be aware of movements that drive consumer interest due to social change, demographics, and contagion.
- Know every benefit that consumers derive from your products or services, even small, seemingly insignificant ones, and extend these benefits to new advances.
The economist Schumpeter remarked in 1934:
Economic leadership in particular must be distinguished from invention. As long as they are not carried into practice, inventions are economically irrelevant. To carry an improvement into effect is a task entirely different from the inventing of it, and a task, moreover, requiring entirely different kinds of aptitudes. Although entrepreneurs of course may be inventors just as they may be capitalists, they are inventors not by nature of their function but by coincidence and vice versa.
This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.
A digital recording of this webinar is available for purchase ($289). Please click the "Purchase Recording" button at the top of this page to purchase. This webinar is also available as part of the 2014 IFP Webinar Series Package at a savings of 50%.For more information on this webinar, please contact us.