Completed webinar - Recording available for purchase
Duration: Approximately 75 minutes
Taught by: Dr. John Ennis
Check-All-That-Apply (CATA) lists are commonly used in both survey research and sensory science. A related technique, referred to as applicability scoring, requires respondents to respond explicitly to each item of interest -applicability scoring is popular in the survey literature as it avoids several of the limitations of CATA scoring. In this webinar, we first review the backgrounds of CATA and applicability scoring, then discuss recent developments that allow for scale estimation from applicability data. We then show how this scale estimation provides a sensitive method for quantifying product differences on a range of attributes that might not be conveniently expressed in a rating or 2-Alternative Forced Choice format.
A digital recording of this webinar is available for purchase ($289). Please click the "Purchase Recording" button at the top of this page to purchase. This webinar is also available as part of the 2014 IFP Webinar Series Package at a savings of 50%.
For more information on this webinar, please contact us.