Claiming Equivalence, Unsurpassed, and Superiority Simultaneously

June 15, 2017 - 2PM EDT
Duration: Approximately 75 minutes

Attendance only ($269)
Webinar recording only ($289)
Webinar attendance and recording ($359)

Taught by: Dr. Daniel Ennis

It may seem odd that a claim could be made that a product is both superior and equivalent to a competitor at the same time with the same data. But this situation is technically justified based on the equivalence and superiority specifications provided in the ASTM’s Standard Guide for Sensory Claim Substantiation. The background on how we arrived at this point in testing for claims support will be provided in this webinar, along with a discussion of whether this paradoxical state of affairs should continue or be altered by creating new specifications. At the heart of the issue is whether we should require a certain minimum specification for consumer relevance so that miniscule superiority claims may or may not be accepted, irrespective of sample size. There are pros and cons to changing the current hypotheses used in equivalence, superiority and unsurpassed testing and these will be discussed in detail during the webinar.

This webinar is intended for a general audience of sensory professionals and graduate students. No detailed technical knowledge is assumed.

Click here to register. For more information on this webinar, please contact us.

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June 15, 2017

Claiming Equivalence, Unsurpassed, and Superiority Simultaneously


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