The Institute for Perception hosts a quarterly webinar series. These webinars, which are 75 minutes in length, include the opportunity to ask questions in real-time during the presentation and a PDF copy of the slides following the webinar.
Recordings of webinars are also available for purchase, and include PDF copies of the slides presented. A recording of and attendance at this webinar are included with an IFPresentations™ subscription.
Attendance only ($269)
Webinar recording only ($289)
Webinar attendance and recording ($359)
This program qualifies for Certified Food Scientist (CFS) recertification contact hours (CH). CFS Certificants may claim 1 CH for their participation in one 75 minute webinar. For more information, please visit www.ift.org/certification or email email@example.com.
|December 13, 2018 at 2PM EST|
|A Three-Step Approach to Characterizing Consumer Segmentation via Machine Learning |
Throughout consumer research, the challenge of identifying and explaining consumer segmentation arises again and again. Specifically, when we seek to discover new product opportunities, to improve existing products, or to better understand the market within which our products operate, it is valuable to have a nuanced understanding of individual consumer differences together with knowledge of the key signals that drive those differences. .... more
Please feel free to contact us for more information about our webinar series.