Quarterly Webinar Series

The Institute for Perception hosts a quarterly webinar series. These webinars, which are 75 minutes in length, include the opportunity to ask questions in real-time during the presentation and a PDF copy of the slides following the webinar. Recordings of webinars are also available for purchase, and include PDF copies of the slides presented.

This program qualifies for Certified Food Scientist (CFS) recertification contact hours (CH). CFS Certificants may claim 1 CH for their participation in one 75 minute webinar. For more information, please visit www.ift.org/certification or email ifscc@ift.org.

Our completed webinar offerings are listed below. Recordings from these series are available both individually and as part of a discounted package rate per yearly series. For details on our yearly webinar series offerings, click here. Recordings of all previously held webinars listed above are also available for purchase via the Create Your Own Webinar Package option.

Sensory Difference Tests
Replicated Preference Testing to Diagnose Consumer Segmentation

In blind consumer preference testing, consumers do not always make consistent choices. This situation will most likely occur when the products tested are similar or exhibit significant... more

Preference without a Significant Sensory Difference? A Solution

Historically, when using discrimination testing methodologies, decisions have been made using statistics and the hypothesis of no difference. Due to the high costs and time constraints of... more

An Introduction to Thurstonian Modeling - PART 1

Product reformulations in response to cost or health initiatives have pushed discrimination testing back to the forefront of sensory science. While many experimental approaches are possible... more

An Introduction to Thurstonian Modeling - PART 2

As a follow-up of our previous webinar entitled “Introduction to Thurstonian modeling - PART 1”, this presentation will continue our description of the background of Thurstonian modeling... more

Advances in Tetrad Testing

Sensory professionals are challenged on a daily basis to provide meaningful guidance with a near absence of resources. “Reduce costs! Change the manufacturing process! Substitute ingredients! But do not reduce... more

Developing Consumer Relevant Action Standards for Sensory Difference Testing

A recurring business dilemma that sensory is asked to resolve is to determine when the difference between two products is consumer relevant. But establishing this knowledge ... more

Precision of Measurement in Sensory Difference Testing

In the evaluation of new incarnations of existing products, difference testing is among the most commonly used sensory techniques. Although difference testing is a classical technique, however... more

Discrimination Testing with Batch-to-Batch Variability

Discrimination testing is routinely used in the food and personal care industries to investigate candidates for product match or improvement. Traditional discrimination testing method... more

Advertising Claims Support
Supporting Count-Based Sensory Advertising Claims

In a recent challenge involving a comparison of 3D televisions, an advertiser claimed that “4 out of 5” people preferred the quality of their picture. No statistics were performed and the confidence... more

Issues in Supporting “Up-to” Claims

In a 2012 settlement with windows marketers, the Federal Trade Commission (FTC) stated that "up to" and similar claims must be supported by "competent and reliable scientific evidence... more

Claiming Equivalence, Unsurpassed, and Superiority Simultaneously

It may seem odd that a claim could be made that a product is both superior and equivalent to a competitor at the same time with the same data. But this situation is technically justified based on the equivalence and superiority specifications provided in the ASTM’s Standard Guide for Sensory Claim Substantiation. The background on how we arrived at this point in testing for... more

Drivers of Liking® and Landscape Segmentation Analysis®
Mapping Techniques to Link Consumer and Expert Data

Multivariate analyses are commonly used to study differences among products in a multidimensional sensory space and to relate them to their hedonic assessments by consumers. Such analyses help uncover drivers of acceptability, study consumer population segmentation and generate the sensory profiles of target products. While numerous approaches are available... more

Combinatorial Tools
Hiding in Plain Sight: Finding New Opportunities using Graph Theory

It may seem paradoxical or even impossible to innovate within an established product category, given the number of existing products on the market. Yet the number of possible combinations... more

Introduction to Graph Theoretic Tools

While sensory properties clearly affect a product’s market performance, considerations such as benefits, packaging, and advertising images also play a key role in product success... more

eTURF 2.0: A Cutting Edge TURF Solution for Datasets of All Sizes

TURF (Total Unduplicated Reach and Frequency) is a market research tool based on the media concepts of “reach” and “frequency” that is used within sensory and consumer science... more

Large TURF Problems: Finding Custom Solutions

In this webinar we will discuss how it’s now possible to gain insight into a wide variety of portfolio optimization problems in marketing science using a combination of internet-based research... more

Design Issues in Product Tests and Surveys
The Science of Answering Questions

This webinar offers an in-depth look at how people answer questions in surveys. We will take you through the process of operationalizing survey concepts, and how to improve... more

Developments in Applicability and CATA Scoring

Check-All-That-Apply (CATA) lists are commonly used in both survey research and sensory science. A related technique, referred to as applicability ... more

Invention and Innovation

You will learn four simple tools to turn inventions into innovations: 1) Link and foster relationships between inventors and innovators. Invention and innovation require different skills rarely found in the same person. Don’t ignore “trivial” advances. Major innovations often have small, but profitable beginnings, and then are extended to other fields. Be aware of movements that drive consumer interest.... more

Please feel free to contact us for more information about our webinar series.