Category: Topic 3: Developments in Multivariate Mapping and Unfolding

A Process Model for Multivariate Mapping

Dr. Daniel Ennis PresidentThe Institute for Perception This presentation explores why experimenters should consider the process assumptions behind the methods they use for multivariate mapping of hedonic data. There are many methods to be considered from the hedonic or utility…

Methods for Mapping Consumer Hedonics

Dr. Benoit Rousseau Senior Vice PresidentThe Institute for Perception Numerous mapping techniques are available when investigating reasons behind consumer likes and dislikes. While these methodologies will generally use the same basic information – hedonic/liking information from the consumer and product…