Tag: Difference/Discrimination Testing

Technical Report: Conditional Ratio Statements

ABSTRACT “Our product is 5 times more effective at reducing malodor than Brand X!” is a ratio statement with powerful consumer take-away. More generally, a ratio claim involves any statement meant to indicate that one product is superior to another…

Technical Report: From Ranks to Intensities

ABSTRACT In a classic voting problem, 24 people are asked to choose among three restaurants – one specializing in steak, one in Thai food, and one vegetarian. Nine vote for steak, eight for Thai and seven for vegetarian. The vegetarians…

Technical Report: Relating Expert and Consumer Sensitivities

ABSTRACT It is often necessary to conduct expensive, time-consuming experiments in order to obtain reliable information on product characteristics from consumer samples. This report investigates reducing product testing costs by improving measurement sensitivity. In some cases, such as when estimating…

Technical Report: Just About Right Scales

ABSTRACT When Goldilocks considered eating the bears’ porridge, she found one “too hot”, one “too cold”, and one “just right”. It is not possible to know from this information whether Goldilocks perceived the porridges to be hot or cold in…