David G. Mallen is a partner at Loeb & Loeb LLP where he specializes in advertising law, claim substantiation and legal issues in media and technology. He was previously the Deputy Director of the NAD where he analyzed legal, communication, and claim substantiation issues, and resolved hundreds of advertising disputes. Before joining the NAD, David practiced law at Kensington & Ressler LLC. He frequently lectures on advertising self-regulation, Green Marketing, claim substantiation and international advertising issues. David graduated from Cornell University and received his JD degree from Albany Law School of Union University.
David Mallen focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. Mr. Mallen is an experienced trial lawyer with expertise in counselling and representing clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureaus, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. Mr. Mallen also represents clients in investigations before the Federal Trade Commission (FTC) and state agencies.
Mr. Mallen has particular expertise providing legal guidance on the advertising of food and beverages, OTC drugs, dietary supplements, telecommunication services, consumer household products, financial services and information technology. He also counsels clients on advertising and privacy issues in social media and mobile platforms. Mr. Mallen is also a popular speaker and lecturer at conferences and workshops on advertising claim substantiation, U.S. standards for industry self-regulation, sustainability and green marketing, and scientific sensory testing.