Dr. Charlene Thrower Biography

Dr. Charlene Thrower is Director, Consumer Evaluation at L’Oreal US. She is heading the Strategy and Innovation for the consumer group. Charlene has been making an impact on the innovation and development of a wide range of cosmetics and personal care categories/products through bringing consumer relevance to strategic business decision making, through exploring and adopting more effective and novel sensory and consumer research methodologies. Interests include research methods, addressing unique design challenges in personal care product testing, and advertising claims substantiation.

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