The Radisson BLU EU
Brussels, Belgium
May 21-25, 2012
A Powerful Framework for Sensory Product Testing
€750 (billed in USD at $952.20)
(May 21-22)
Drivers of Liking® and Product Portfolio Optimization
€950 (billed in USD at $1,206.12)
(May 23-25)
or register for both courses for €1650 (billed in USD at $2,094.84) and save €50.
50% discount for each additional registrant from same organization. Academic discount available upon request.
This course has been developed for technical and supervisory personnel in sensory evaluation, market research, product development, quality assurance, and general management within consumer product companies. The instructors will be:
- Dr. Benoît Rousseau - The Institute for Perception
- Dr. John Ennis - The Institute for Perception
- Frank Rossi - Kraft
A Powerful Framework for Sensory Product Testing
In this two-day course you will achieve a deeper understanding of commonly used discrimination and rating methods by learning a common framework in which to interpret results across methodologies.The topics covered follow. For more details, please see the course brochure and do not hesitate to contact us with any questions. To register, please call 804 675 2980 or use our on-line registration form. Enrollment is limited.
Monday, May 21 (9am - 5pm)
TOPICS
-
Difference testing methods: m-AFC, triangle, duo-trio, same-different, A/Not A and degree of difference
- Estimating a measure of sensory difference, d' and its variance from discrimination tests
- Power and sample sizes for discrimination methods
- Proportion of discriminators in the population
- Replicated testing: Beta-binomial models
- The Tetrad test: A cost saving alternative to the Triangle test
CASES
- Product differences using m-AFC tests
- Ingredient supplier change: Texture using 2-AFC, duo-trio, and triangle; The issue of power
- Superiority claim: 2-AFC versus duo-trio
- 2-AFC and 2-AC on carbonated water
Tuesday, May 22 (9am - 5pm)
TOPICS
- How to get d' values from intensity ratings data
- Rating means and scale means
- Ranking
- Establishing internal action standards to predict consumers’ responses
- Measuring the effect of training
- Statistical basis for management decisions
CASES
- Memory and sequence effects
- Improving discrimination by allowing retasting
- Relating trained panel and consumer sensitivities
- Ingredient change: Getting d' values from descriptive analysis
- Generating a dose response relationship using ranking and rating
Drivers of Liking® and Product Portfolio Optimization
In this two-and-a-half-day course, you will develop an understanding of similarity, Drivers of Liking,® and Landscape Segmentation Analysis.® You will also be introduced to recently developed novel combinatorial tools, which can enhance the use of the TURF technique and guide the optimal selection of products for consumer category appraisals. The topics covered follow. For more details, please see the course brochure and do not hesitate to contact us with any questions. To register, please call 804 675 2980 or use our on-line registration form. Enrollment is limited.
Wednesday, May 23 (9am - 5pm)
TOPICS
- Introduction to Sensory and Drivers of Liking® spaces
- Just-about-right (JAR) and ideal point models
- Choice models - ranking, first choice, first-last choice, logit versus Thurstonian
- Mapping hedonic data
- Factor analysis, External preference mapping
- Introduction to unfolding and Landscape Segmentation Analysis® (LSA)
- How to identify Drivers of Liking®
CASES
- Using an ideal point model to analyze JAR data
- Factor analysis on category appraisal data
- External preference mapping on consumer hedonics of low fat cookies
- Landscape Segmentation Analysis on beverages
- Determining a product’s optimal sensory profile using a market appraisal study
Thursday, May 24 (9am - 5pm)
TOPICS
- LSA versus External and Internal Preference Mapping (IPM); the issue of satiety
- Portfolio optimization, product predictions
- Blind versus branded data, Benefits
- Motivations for product consumption
- Drivers of perception
- Usage occasions, Product and concept fits
- Intensity analysis
CASES
- LSA versus IPM of 27 category appraisals
- Product portfolio optimization for a population with three distinct segments
- Blind-branded LSA on Chardonnay wines
- Moisturizing properties of soap bar images
- Multi-country LSAs of personal care products
- Adults’ and children’s food preferences
- Usage occasions of snack bars
Friday, May 25 (9am - 1pm)
TOPICS
- Problems in sensory and consumer science requiring computationally intensive tools
- Selecting maximally compatible combinations of features, flavors or ingredients
- Selecting maximally distinct combinations of products for testing or factories for monitoring
- eTurf: Creating a more efficient Total Unduplicated Reach and Frequency (TURF) analysis
- Selecting optimal portfolios of feature, flavor or ingredient combinations
CASES
- Selection of optimal collection of food products for a category appraisal
- Development of an optimal menu of pizzas for a large scale pizza franchising company
- Discovering optimal meal rations and boxed meals using advanced computational tools