Andrew (Andy) Basehoar is a Senior Statistician in Family Care at Kimberly-Clark in Neenah, WI. He holds a BS in Biochemistry and MS in Statistics from Pennsylvania State University. He has over 12 years of experience as a statistician at Kimberly-Clark. He enjoys improving consumer products through the design and analysis of physical, sensory, and consumer research. Interests include advertising claim substantiation and modeling the physical and sensory drivers of consumer product liking. When not crunching numbers, Andy enjoys kayaking and camping in Wisconsin with his family.