Alexander Kaplan is a partner in Proskauer’s Litigation Department in New York. He is a commercial litigator and trial lawyer focusing on intellectual property. Alex represents and advises consumer product, pharmaceutical and medical device companies in false advertising and trademark matters before the federal courts and the NAD. He has represented both plaintiffs and defendants in numerous Lanham Act matters in courts across the country, having participated in preliminary injunction hearings and jury trials. Alex also frequently counsels clients concerning advertising and marketing claim substantiation and review. In addition to advertising, Alex’s practice is heavily focused on copyright law and he frequently represents music and media industry clients in copyright infringement matters. Alex is a contributor to and editor of Proskauer’s advertising law blog, www.ProskauerOnAdvertising.com.