2017 Master Class

Colonial Williamsburg, VA
The Williamsburg Lodge
May 9-11, 2017

$1,975
(May 9-11)

Course fee includes:
  • All course materials and a copy of our latest books, “Tools and Applications of Sensory and Consumer Science” and "Thurstonian Models: Categorical Decision Making in the Presence of Noise"
  • Daily continental breakfast, lunch, and break refreshments
  • A group dinner on Tuesday and Wednesday evenings
  • Three-month free trial of IFPrograms™ software
  • Complimentary attendance at a quarterly IFP webinar

A 20% discount will be applied to each additional registration from the same company, made at the same time. Academic discount available upon request. To receive the discount, please contact Susan Longest at mail@ifpress.com before registering.

This program qualifies for Certified Food Scientist (CFS) recertification contact hours (CH). CFS Certificants may claim 18 CH for their participation in this course. For more information, please visit www.ift.org/certification or email ifscc@ift.org.

This advanced course is recommended for sensory and consumer science professionals who have experience in the field and possess a good understanding of existing methodologies. The instructors will be:


The topics covered follow. For more details, please see the course brochure and do not hesitate to contact us with any questions. To register, please call (804) 675-2980 or use our on-line registration form. Enrollment is limited.


Day 1: Thurstonian Scaling
Tuesday, May 9 (8am - 4pm)

Business Impact: How to use the Thurstonian framework to optimize your sensory program and reduce costs

8am - 9am:
Introduction to Thurstonian scaling for all categorical decision methodologies

9am - 10am:
Decision rules for m-AFC, triangle, duo-trio, tetrads, same-different and degree of difference, A-not-A, ranking and ratings

10am - 11am:
Sources of noise: Stimulus, neural, and peri-receptor and how to model them

11am - Noon:
Psychometric functions for difference testing methods and how to derive and fit them

Noon - 1pm:
Break for lunch

1pm - 2pm:
Relative power and precision of different methods to help select the best method for an application

2pm - 4pm:
Small-group project

Day 2: Unfolding
Wednesday, May 10 (8am - 4pm)

Business Impact: How to model a category appraisal study to find the drivers of liking landscape and develop computer-aided product design

8am - 9am:
What is unfolding? Degeneracies and what causes them

9am - 10am:
Deterministic and probabilistic approaches to unfolding

10am - 11am:
Unfolding to individual ideals and product points – Landscape Segmentation Analysis® (LSA)

11am - Noon:
Drivers of Liking® theory

Noon - 1pm:
Break for lunch

1pm - 2pm:
Portfolio optimization and liking predictions

2pm - 4pm:
Small-group project

Day 3: Combinatorial Tools
Thursday, May 11 (8am - 3pm)

Business Impact: Designing products and brand imagery with maximal appeal

8am - 9am:
Graph Theory basics: How to find cliques and bundles of items

9am - 10am:
Quickly finding the best combinations of images, features, and benefits from astronomical numbers of possibilities using backtracking

10am - 11am:
eTURF 2.0: Creating more efficient Total Unduplicated Reach and Frequency analysis using linear programming

11am - Noon:
The relationship between Graph Theoretic Analysis (GTA), eTURF 2.0, and LSA - selecting the best combinatorial tool

Noon - 1pm:
Break for lunch

1pm - 3pm:
Small-group project

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Upcoming Webinar

March 16, 2017
2PM EDT

Preference without a Significant Sensory Difference? A Solution

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Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

Create Your Own Webinar Package

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