All of the topics covered in our technical reports are treated in greater depth in our short courses. Please feel free to contact us with any questions.
2011* Interpreting Applicability Scores
- Daniel M. Ennis and John M. Ennis
* Illuminating Product by Demographic Interactions
- Benoît Rousseau and Daniel M. Ennis
* From Many to Few: A Graph Theoretic Screening Tool for Product Developers
- John M. Ennis, Charles M. Fayle, and Daniel M. Ennis
* How to Set Identicality Norms for No Preference Data
- Daniel M. Ennis and John M. Ennis
2010
* Action Standards in a Successful Sensory Discrimination Program
- Benoît Rousseau
* How to Account for "No Difference / Preference" Counts
- Daniel M. Ennis and John M. Ennis
* Portfolio Optimization Based on First Choice
- John M. Ennis and Charles Fayle
* Optimum Product Selection for a Drivers of Liking Project
- John M. Ennis, Daniel M. Ennis and Charles Fayle
2009
* Unfolding Liking using Landscape Segmentation Analysis® and Internal Preference Mapping
- Benoît Rousseau
* Scaling First-Last, MaxDiff and Best-Worst Data
- Daniel M. Ennis
* Multiplicative versus Ratio Comparisons
- John M. Ennis and Daniel M. Ennis
* Brand Effects on the Landscape of Consumer Experience
- Michael B. Casale and Daniel M. Ennis
2008
* New Developments in Equivalence Testing
- Daniel M. Ennis and John M. Ennis
* An Application of Landscape Segmentation Analysis to Blind and Branded Data
- Benoît Rousseau and Daniel M. Ennis
* Conditional Ratio Statements
- John M. Ennis and Daniel M. Ennis
* Improving the Cost and Speed of Product Innovation
- Benoît Rousseau and Daniel M. Ennis
2007
* Category Learning and Feedback in Panel Training
- Michael B. Casale and Daniel M. Ennis
* Why Proportion of Discriminators is Method-Specific
- Benoît Rousseau and Daniel M. Ennis
* Do Consumers have multiple ideals depending on usage occasions?
- Daniel M. Ennis
* Discovering Time-Dependent Trends
- Richard E. Lampe and Daniel M. Ennis
2006
* Parity Claims
- Daniel M. Ennis
* Indices of Sensory Difference: R-Index and d'
- Benoît Rousseau
* Making Ratio Statements About Product Improvements
- Daniel M. Ennis
* Identifying Emerging Opportunities in Consumer Markets
- Luke Anderson and Daniel M. Ennis
2005
* Alternative Methods for Understanding Preference
- Richard E. Lampe
* Relative Scales and Difference Testing Norms
- Daniel M. Ennis
* Analytic Approaches to Accounting for Individual Ideal Points
- Daniel M. Ennis
* Measuring Product Performance / Image Tradeoffs
- Daniel M. Ennis
2004
* From Ranks to Intensities
- Daniel M. Ennis
* Product Concept Fits
- Benoît Rousseau and Daniel M. Ennis
* Relating Expert and Consumer Sensitivities
- Benoît Rousseau
* Competitive Strategies in Product Portfolio Design
- Daniel M. Ennis
2003
* Just-About-Right Scales
- Daniel M. Ennis
* Designing New Product Portfolios
- Daniel M. Ennis
* Identifying Latent Segments
- Daniel M. Ennis and James Luke Anderson
2002
* Motivations for Product Consumption
- Daniel M. Ennis and Benoît Rousseau
* Multivariate Difference Testing with Multiple Samples
- Benoît Rousseau and Daniel M. Ennis
* Discrimination Testing with Multiple Samples
- Benoît Rousseau and Daniel M. Ennis
2001
* Probabilistic Multidimensional Scaling
- Daniel M. Ennis
* How Retasting Can Improve the Power of Product Testing
- Benoît Rousseau and Daniel M. Ennis
* Drivers of Liking® for Multiple Segments
- Daniel M. Ennis
2000
* Population Thresholds
- Daniel M. Ennis
* Multivariate Sensory Quality Control
- Daniel Ennis and Jian Bi
1999
* Models for the A-Not A Method
- Jian Bi and Daniel M. Ennis
* Thurstonian Models for Intensity Ratings
- Daniel M. Ennis
* Multivariate Preference Mapping
- Daniel M. Ennis
* Molecular Mixture Models: Accounting for Synergy in Sweet Taste Mixtures
- Daniel M. Ennis
1998
* Models for Replicated Ratings
- Jian Bi and Daniel M. Ennis
* Thurstonian Scaling for Difference Tests
- Daniel M. Ennis
* Replicated Difference and Preference Testing with Applications to Claims Support
- Jian Bi and Daniel M. Ennis
* Drivers of Liking®
- Daniel M. Ennis and Jian Bi
1995
* Maximizing Potential Market Share Based on Product and/or Concept Choices
- Daniel M. Ennis and Kenneth Mullen