Technical Report: Unfolding Liking using Landscape Segmentation Analysis® and Internal Preference Mapping

ABSTRACT
A major objective for any company selling products or services is to uncover the characteristics that drive consumer acceptability. Every year, companies across the world spend a substantial portion of their research budgets for this purpose. Consumer products companies with this information have a significant competitive advantage since specific direction can be given to the development teams to produce one or more prototypes that will optimize consumer response. Once consumer, descriptive and analytical data has been collected according to protocols designed to ensure the highest-quality data possible, researchers use one or more of the many available techniques to search for a basis for consumer choice.

This technical report appears as:
Rousseau, B. (2009). Unfolding Liking using Landscape Segmentation Analysis® and Internal Preference Mapping. IFPress, 12(4) 2-3.

Colleagues can download the entire technical report here:
Unfolding Liking using LSA and IPM

Not a Colleague? Click here to join for free!

This technical report also appears in our book, Tools and Applications of Sensory and Consumer Science.

Tags: , , ,

site search



Upcoming Webinar

June 15, 2017
2PM EDT

Claiming Equivalence, Unsurpassed, and Superiority Simultaneously

__________________

Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

Create Your Own Webinar Package

__________________

Webinar calendar

Membership

Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.

Latest Technical Report

Societies