Technical Report: Relating Expert and Consumer Sensitivities

ABSTRACT
It is often necessary to conduct expensive, time-consuming experiments in order to obtain reliable information on product characteristics from consumer samples. This report investigates reducing product testing costs by improving measurement sensitivity. In some cases, such as when estimating sensory intensity differences, smaller samples could be used if sensitivity could be increased.

This technical report appears as: Rousseau, B. (2004). Relating Expert and Consumer Sensitivities. IFPress, 7(2) 2-3.

Download the entire technical report here:

Relating Expert and Consumer Sensitivities

This technical report also appears in our book, Short Stories in Sensory and Consumer Science.

Tags: Consumer Testing, Difference/Discrimination Testing, Expert Panels, Thurstonian Tools