Technical Report: Designing New Product Portfolios

ABSTRACT
It is generally impossible to satisfy every consumer in a target group with a single product. Product portfolios are used to maximize overall consumer satisfaction. Just as one player cannot play every position on a basketball or soccer team, one product cannot play the role of a portfolio. The general problem of interest in this report is to find the optimum position for a portfolio of products so that the proximity of the products to a set of individual consumer ideal points is optimized.

This technical report appears as:
Ennis, D. M. (2003). Designing New Product Portfolios. IFPress, 6(2) 2-3.

Colleagues can download the entire technical report here:
Designing New Product Portfolios

Not a Colleague? Click here to join for free!

This technical report also appears in our book, Tools and Applications of Sensory and Consumer Science.

Tags: ,

site search



Upcoming Webinar

June 15, 2017
2PM EDT

Claiming Superiority and Equivalence Simultaneously?!?

__________________

Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

Create Your Own Webinar Package

__________________

Webinar calendar

Membership

Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.

Latest Technical Report

Societies