Technical Report: Answering Questions in Surveys

ABSTRACT
Surveys are conducted to study three main categories: attitudes and beliefs, events and behaviors, and subjective experience. Product, concept, and brand testing can be viewed as types of surveys falling into the third category, subjective experience. This view encourages cross-disciplinary awareness of the survey and polling literature, as scientists in these fields grapple with many of the same problems that occur in sensory and consumer science. One idea that has developed in survey research, highlighted in a review of the main accomplishments of the field over the 20th century, is the idea of the satisficing-optimizing continuum arising from a process model of the way that people answer questions.

In this technical report, we consider the implications of these ideas in a scenario involving a comparison of answers to questions in a check-all-that-apply (CATA) format and an applicability scoring format.

This technical report appears as:
Sears, C. and Ennis, D. M. (2014). Answering Questions in Surveys. IFPress, 17(4) 3-4.

Colleagues can download this technical report here:
Answering Questions in Surveys

Not a Colleague? Click here to join for free!

Upcoming Webinar

September 21, 2017
2PM EDT

Large TURF Problems: Finding Custom Solutions

__________________

Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

Create Your Own Webinar Package

__________________

Webinar calendar

Membership

Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.

Student Award

Now accepting applications for the
2017 Institute for Perception Student Award

site search