This note is a brief overview of a series of mail-out consumer tests designed to study relationships between preference and attribute measures in blind consumer product testing. These studies were conducted among a total of 2,421 consumers in nine ballot designs. The purpose of these experiments was to test the hypothesis that preferential choice and responses on product attributes are related when presented on the same consumer test ballot.
This article appears as:
Ennis, D. M.(1993). Is preferential choice affected by attribute scoring in blind consumer product testing? Presented at the ASTM Meeting, Deerfield Beach.
Is preferential choice affected by attribute scoring in blind consumer product testing?
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