The previous pages contain several well-written essays by the other contributors, based on their business and consulting experiences, on a wide range of topics related to product testing. Many of these essays deal with non-scientific issues in politics, management and history. Examples include discussions on turf battles between market research and sensory departments, conflicts among academics and consultants about rating methods, and opinions on whether experts or consumers should be sources of descriptive data. These commentaries are informative and interesting but do not address the requirements of Sensory Science as a scientific discipline. In this chapter an attempt is made to describe and illustrate a set of scientific principles that can be used as a foundation for the field. There may be several such sets of principles and foundations, but here, at least, is one of them. In particular the discussion will focus on the application of these principles to consumer product and concept testing.
This article appears as:
Ennis, D.M. (2003). Foundations of sensory science. In H.R. Moskowitz, A.M. Munoz, and M.C. Gacula (Eds.), Viewpoints and Controversies in Sensory Science and Consumer Product Testing. Trumbull, CT: Food & Nutrition Press.
Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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