Tools to Explore the Consumer Landscape

Tools we use to explore the consumer landscape include:
  • Drivers of Liking ®
  • Landscape Segmentation Analysis ®
  • Category appraisals
  • Product-concept fits
  • Brand equity and penalty analysis
  • Model-based design of new products
  • Measuring brand imagery variables
  • Product portfolio optimization
  • Motivations for product consumption
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Upcoming Webinar

September 21, 2017

Large TURF Problems: Finding Custom Solutions


Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

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Student Award

Now accepting applications for the
2017 Institute for Perception Student Award

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