Tools to Explore the Consumer Landscape

Tools we use to explore the consumer landscape include:
  • Drivers of Liking ®
  • Landscape Segmentation Analysis ®
  • Category appraisals
  • Product-concept fits
  • Brand equity and penalty analysis
  • Model-based design of new products
  • Measuring brand imagery variables
  • Product portfolio optimization
  • Motivations for product consumption
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