Category: Technical Reports

Technical Report: Models for Replicated Ratings

ABSTRACT A competitor has introduced a new fragrance for young females into a market that your company dominates with an existing fragrance. Since these fragrances are quite different according to your perfumers, you decide to test them among separate consumer…

Technical Report: Drivers of Liking

ABSTRACT Assessment of the strengths and weaknesses of your own and your competitors’ brands is an area of mutual concern to product developers and market researchers. In this report we assume that consumers base overall liking and preference decisions on…