ABSTRACT As part of an effort to compare a new deodorant with a competitor’s product, 10 experienced judges evaluate the two products on the left and right arms of 30 subjects. In a counterbalanced design in which the two products are alternately placed on the left or right arms within a subject, each judge...
ABSTRACT Assessment of the strengths and weaknesses of your own and your competitors’ brands is an area of mutual concern to product developers and market researchers. In this report we assume that consumers base overall liking and preference decisions on the sensory effects that products have on them and on non sensory variables that...
ABSTRACT Product developers and marketers are often faced with the problem of selecting a reduced set of products or concepts from a large array based on consumer choice information. Good examples are selecting sets of chewing gum flavors, flavored beverages or salad dressings. Since individual consumers vary in their likes and dislikes, a difficult...