Category: Technical Reports

Technical Report: Preference without a Difference

ABSTRACT There are certain universally accepted tenets that support the continued adoption of sensory evaluation methods. One of these strongly held beliefs is that a person cannot have a preference between two perceptually identical products. This idea justifies the existence…

Technical Report: A Process Perspective to Understand Hedonics

ABSTRACT People have always formulated explanations for what they observe. These observations can be classified as superstition, pseudoscience, alchemy, and non-process and process models falling under the general classification of engineering and science. Non-process models are based on heuristics or…