Category: Technical Reports

Technical Report: Preference without a Difference

ABSTRACT There are certain universally accepted tenets that support the continued adoption of sensory evaluation methods. One of these strongly held beliefs is that a person cannot have a preference between two perceptually identical products. This idea justifies the existence…

Technical Report: A Process Perspective to Understand Hedonics

ABSTRACT People have always formulated explanations for what they observe. These observations can be classified as superstition, pseudoscience, alchemy, and non-process and process models falling under the general classification of engineering and science. Non-process models are based on heuristics or…

Technical Report: Predicting Preference from Liking

ABSTRACT Average liking ratings of test products or paired preference proportions are often used to guide product development in consumer product companies. When liking ratings are used, the performance of the products are often tested using an analysis of variance…