Technical Reports

Technical Report: Preference without a Difference

Technical Report: Preference without a Difference

ABSTRACT There are certain universally accepted tenets that support the continued adoption of sensory evaluation methods. One of these strongly held beliefs is that a person cannot have a preference between two perceptually identical products. This idea justifies the existence of difference testing sensory programs in many consumer product companies and is the basis...

Read more »

Technical Report: Selecting Products for a Category Appraisal with Constraints

Technical Report: Selecting Products for a Category Appraisal with Constraints

ABSTRACT Category appraisals are primarily conducted to gain insight into the variables that drive consumer liking but also to understand the relative positions of key products in the drivers of liking space. These appraisals are often quite expensive to field and analyze. Considering the investment in such projects, a critical first step is to...

Read more »

Technical Report: A Process Perspective to Understand Hedonics

Technical Report: A Process Perspective to Understand Hedonics

ABSTRACT People have always formulated explanations for what they observe. These observations can be classified as superstition, pseudoscience, alchemy, and non-process and process models falling under the general classification of engineering and science. Non-process models are based on heuristics or ease of use; process models are based on theoretical processes which underlie the observables...

Read more »

Technical Report: eTURF 2.0: From Astronomical Numbers of Portfolios to a Single Optimum

Technical Report: eTURF 2.0: From Astronomical Numbers of Portfolios to a Single Optimum

ABSTRACT TURF (Total Unduplicated Reach and Fre-quency) is a commonly used market research tool based on the media concepts of reach and frequency. In the original application of TURF, media schedulers wanted to maximize the number of people reached by and/or the frequency of individual exposures in a media campaign. In this application, TURF...

Read more »

Technical Report: Issues in “Up To” Advertising Claims

Technical Report: Issues in “Up To” Advertising Claims

ABSTRACT In a Federal Trade Commission (FTC) decision concerning an energy-related claim for storm windows, the FTC ordered a manufacturer to cease and desist “Making any energy-related claim which uses the phrase "up to” or words of similar import, unless, (a) the maximum level of performance claimed can be achieved by an appreciable number...

Read more »

Technical Report: Predicting Preference from Liking

Technical Report: Predicting Preference from Liking

ABSTRACT Average liking ratings of test products or paired preference proportions are often used to guide product development in consumer product companies. When liking ratings are used, the performance of the products are often tested using an analysis of variance and mean comparisons to select one or more products for further consideration. While a...

Read more »

Technical Report: Comparing Perceptual Noise in Rating Scales

Technical Report: Comparing Perceptual Noise in Rating Scales

ABSTRACT In the Southern District of New York in 2011, Church & Dwight Co. Inc. (C&D) sought a preliminary injunction barring The Clorox Company (Clorox) from continuing to air a commercial that implied that Clorox’s cat litter product was superior to C&D’s at eliminating cat waste malodor. This preliminary injunction was granted in early...

Read more »

Technical Report: Count-Based Comparison Claims

Technical Report: Count-Based Comparison Claims

ABSTRACT The National Advertising Division (NAD) is the advertising industry’s self-regulatory body whose mission is to review national advertising for truthfulness and accuracy and foster public confidence in the credibility of advertising. In a recent decision, the NAD determined that LG Electronics USA, Inc. (LG) should discontinue a claim that they concluded was unfavorable...

Read more »

Technical Report: Identifying and Removing Sources of Bias in Product Tests and Surveys

Technical Report: Identifying and Removing Sources of Bias in Product Tests and Surveys

ABSTRACT In product tests and surveys, bias occurs when a measure from a sample systematically differs from the population measure of interest. To put this into statistical terms, a statistic is biased if it systematically deviates from a population parameter, irrespective of the sample size. The existence of bias determines whether one needs a...

Read more »

Technical Report: Answering Questions in Surveys

Technical Report: Answering Questions in Surveys

ABSTRACT Surveys are conducted to study three main categories: attitudes and beliefs, events and behaviors, and subjective experience. Product, concept, and brand testing can be viewed as types of surveys falling into the third category, subjective experience. This view encourages cross-disciplinary awareness of the survey and polling literature, as scientists in these fields grapple...

Read more »

site search



Upcoming Webinar

June 15, 2017
2PM EDT

Claiming Equivalence, Unsurpassed, and Superiority Simultaneously

__________________

Announcing the release of the 2016 Webinar Series Package!

Offered at a discounted rate of 50% off regular price, this package contains recordings of all four webinars offered during the 2016 Quarterly Webinar Series.

Create Your Own Webinar Package

__________________

Webinar calendar

Membership

Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.

Latest Technical Report

Societies