Presented at the 2011 Pangborn Symposium in Toronto, Canada. Colleagues can download the full presentation here: Using Thurstonian Predictions and Experimental Data to Investigate the Optimal Category Scale Structure for the Degree of Difference Protocol Not a Colleague? Click here to join for free!
Presented in May 2011 at OP&P Product Research in Utrecht, The Netherlands Colleagues can download the full presentation here: Searching for a Single Grain of Sand: Finding Most Compatible Combinations of Ingredients, Flavors or Components Not a Colleague? Click here to join for free!
Presented in May 2011 at OP&P Product Research in Utrecht, The Netherlands Colleagues can download the full presentation here: A Unifying Framework for Product and Concept Testing Not a Colleague? Click here to join for free!
Presented in May 2011 at OP&P Product Research in Utrecht, The Netherlands Colleagues can download the full presentation here: An Advanced Tool to Optimize Product Characteristics and to Study Population Segmentation Not a Colleague? Click here to join for free!
Presented at the Spring 2011 ASTM Meeting in Anaheim, CA Colleagues can download the full presentation here: Busting the Myth that the Power of the 3-AFC over the Triangle comes from Attribute Awareness Not a Colleague? Click here to join for free!
Presented at the 2010 Sensometrics Conference in Rotterdam, The Netherlands Portfolio optimization based on first choice is an application in which a need for discrete optimization can arise. In particular, when liking data have been collected in a category appraisal the data can be unfolded to create a map containing product and ideal point...
Presented at the 2010 Sensometrics Conference in Rotterdam, The Netherlands A recurring problem in quality control is how to identify multidimensional samples as being either in or out of specification. A conservative approach to this problem involves rejection of samples whenever on a single attribute being out of specification, while a liberal approach is...
Presented at the 2010 Sensometrics Conference in Rotterdam, The Netherlands In various difference and preference testing applications it is sometimes desirable to allow the subjects the option of a no difference or no preference response. While arguably preferable to allow these responses from a behavioral perspective, no difference counts complicate the data analysis. As...
Presented at the Spring 2010 ASTM Meeting in St. Louis, MO Colleagues can download the full presentation here: New Methods: Alternate Methods for Consideration Not a Colleague? Click here to join for free!
Presented at the Spring 2010 ASTM Meeting in St. Louis, MO Colleagues can download the full presentation here: Successful Product Development using a Consumer Perspective Not a Colleague? Click here to join for free!
Readings in Advertising Claims Substantiation
Thurstonian Models: Categorical Decision Making in the Presence of Noise