A premier educational development package
designed to enhance and expand the knowledge base
of sensory and consumer science professionals

Through on-site training, webinars, external courses, and access to self-study materials, the members of your team will benefit from the Institute for Perception’s decades of experience working on product testing theory and applications for consumer products. This professional development package combines on-site training with off-site learning, access to publications and books on topics of interest to sensory and consumer scientists, and the combined knowledge and experience of Dr. Daniel M. Ennis, Dr. Benoît Rousseau, and Dr. John M. Ennis.

ON-SITE TRAINING: One Three-Day Course per Year. Course offerings include, but are not limited to Difference Testing and Rating Methods, Tools and Applications of Sensory and Consumer Science, Survey Design and Analysis, Advertising Claims Substantiation, Drivers of Liking®: Principles and Applications, Introductory Statistics, Experimental Design

Access to every webinar we have ever produced or will produce during your year of participation for all employees in your company. Our webinar library includes sixteen 75 minute webinars on areas of interest for sensory and consumer scientists, covering fields like sensory and consumer science methods, advertising claims support and innovation, and marketing science analytic tools. Employees will also have access to live participation in future webinars. Members of your team will be provided with a link to access the recording, a PDF of the slides presented, and access to the recordings at any time. This is a wonderful way to stay on the cutting edge of recent developments in the field and to provide a base of knowledge for employees who may be distanced from central locations.
All of our webinars are intended for a general audience of sensory professionals. No detailed technical knowledge is assumed. Webinar topics currently available: Sensory And Consumer Science Methods - Preference without a Significant Sensory Difference? A Solution, An Introduction to Thurstonian Modeling - PART 1, An Introduction to Thurstonian Modeling - PART 2, Advances in Tetrad Testing, Developing Consumer Relevant Action Standards for Sensory Difference Testing, Precision of Measurement in Sensory Difference Testing, Discrimination Testing with Batch-to-Batch Variability, Mapping Techniques to Link Consumer and Expert Data, The Science of Answering Questions, Developments in Applicability and CATA Scoring; Advertising Claims Support and Innovation - Supporting Count-Based Sensory Advertising Claims, Issues in Supporting “Up-to” Claims, Claiming Equivalence, Unsurpassed, and Superiority Simultaneously, Invention and Innovation; Combinatoric Analytic Tools - Hiding in Plain Sight: Finding New Opportunities using Graph Theory, Introduction to Graph Theoretic Tools, eTURF 2.0: A Cutting Edge TURF Solution for Datasets of All Sizes; Future Webinars - Large TURF Problems: Finding Custom Solutions. Unfolding to Multiple Ideal Points

OFF-SITE TRAINING Institute for Perception course offered in the USA, Europe, Asia, or South America. Tools and Applications of Sensory and Consumer Science: The Thurstonian framework underlying all sensory evaluation methods 
– the science in sensory science, Difference testing theory: m-AFC, triangle, duo-trio, same-different, 
degree of difference, and tetrad, The tetrad test: Why it requires 1/3 the sample size of the triangle test, The 5 cornerstones of product testing: ?, power, sample size, size of the difference, and protocol, Development of consumer-perceived benefits using Drivers of Liking® category appraisals, Unfolding: Introduction to Landscape Segmentation Analysis® (LSA), Portfolio optimization—finding the best team of products in a portfolio; Advertising Claims Support: Claims and surveys in litigation, ASTM Claims Guide: Methods and data, Requirements for a sound methodology, Test method, design, location, and participants, Design and analysis of a consumer takeaway survey, Testing for equivalence and unsurpassed claims. Master Class in Sensory and Consumer Science: How to use the Thurstonian framework to optimize your 
sensory program and reduce costs, How to model a category appraisal study to find the drivers of liking 
landscape and develop computer-aided product design, Designing products and brand imagery with maximal appeal, The relationship between Graph Theoretic Analysis (GTA), eTURF 2.0 and LSA – selecting the best combinatorial tool

The Institute for Perception LIBRARY. Participation in the Institute for Perception Colleague program for all employees, which includes reprints of journal articles and technical reports on topics such as Difference tests, Ratings and rankings, Advertising claims support, Combinatorial Tools, Optimizing Product Portfolios, Design Issues in product tests and surveys, Drivers of Liking® and Landscape Segmentation Analysis®. Interested employees will be subscribed to our quarterly newsletter as part of our Colleague program, and be the first to know about new technical reports on upcoming topics of interest. A complete set of all three of our books for up to twenty members of your team. (a maximum of up to 60 books total, shipping included to each employee). Our books span decades of research from The Institute for Perception on many topics of interest to sensory and consumer 
science professionals. Case studies and rich learning opportunities abound in detailed chapters, scenarios, tables, and explanations, backed by industry and academic experience. Tools and Applications of Sensory and Consumer Science, Readings in Advertising Claims Substantiation, Thurstonian Models

The Institute for Perception Academy

About Us

Dr. Daniel Ennis Biography

Dr. Benoît Rousseau Biography

Dr. John Ennis Biography

To download a copy of this course brochure, please click here.