Dr. Daniel Ennis is the President of The Institute for Perception. Danny has more than 30 years of experience working on product testing theory and applications for consumer products. He has doctorates in both Food Science and Mathematical Psychology and has published extensively on mathematical models for sensory discrimination, preferential choice, identification, similarity, and multidimensional scaling. Danny has also published molecular models for taste and smell with applications to sweet taste and was the first to show that humans possess a transducer in chemical sensing. Danny consults widely within the US and internationally.
