About Us

The Institute for Perception is a full service research consulting firm specializing in premium quality services to help convert marketing concepts or technical inventions into innovative new products. We also help to support advertising claims. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. We also offer courses, books, webinars, and software in these areas.


How Can We Help You?

We'd be happy to discuss how we can best help you and your company. Please contact us by phone at (804) 675-2980, by email, or request a proposal and we will respond promptly.