About Us

The Institute for Perception is a full service research consulting firm specializing in premium quality services including identification of project objectives, experimental design, study execution, data collection, data analysis and modeling using traditional and advanced techniques. We have particular expertise in advertising claims support and in providing statistical analysis services. What makes us unique is the emphasis we place on the development of new techniques and models to understand human perception and to apply them to practical problems in sensory and consumer research.

How Can We Help You?

 We'd be happy to discuss how we can best help you and your company. Please contact us by phone at (804) 675-2980, by email, or request a proposal and we will respond promptly.

site search

Upcoming Webinar

September 15, 2016

eTURF 2.0: TURF Analysis for Very Large Datasets


Announcing the Create Your Own Webinar Package option!

Choose from any of our available webinar recordings to create a package tailored to your specific interests for a significantly discounted rate. The more you buy, the more you save!

Create Your Own Webinar Package


Webinar calendar


Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.