About Us

The Institute for Perception is a full service research consulting firm specializing in premium quality services to help convert marketing concepts or technical inventions into innovative new products. We also help to support advertising claims. We conduct extensive research on new models of human perception to provide a basis for methods to support product development, market research, and advertising claim substantiation. We also offer courses, books, webinars, and software in these areas.

How Can We Help You?

 We'd be happy to discuss how we can best help you and your company. Please contact us by phone at (804) 675-2980, by email, or request a proposal and we will respond promptly.

site search

Upcoming Webinar

December 15, 2016

Issues in Supporting “Up-to” Claims


Announcing the Create Your Own Webinar Package option!

Choose from any of our available webinar recordings to create a package tailored to your specific interests for a significantly discounted rate. The more you buy, the more you save!

Create Your Own Webinar Package


Webinar calendar


Become a Colleague!

Join now to gain access to our technical reports, presentations, and more!

Click here to login or join.