About Us

The Institute for Perception is a full service research consulting firm specializing in premium quality services including identification of project objectives, experimental design, study execution, data collection, data analysis and modeling using traditional and advanced techniques. We have particular expertise in advertising claims support and in providing statistical analysis services. What makes us unique is the emphasis we place on the development of new techniques and models to understand human perception and to apply them to practical problems in sensory and consumer research.

We also offer courses to train our clients in traditional and new methodologies and provide access to IFPrograms™, a software suite with advanced analytical capabilities.

For more information about our original research, please visit our publications and presentations sections.

We offer expertise in a variety of areas:
using a variety of tools, methods and techniques:

and in a variety of categories and specialty areas:


How Can We Help You?

 We'd be happy to discuss how we can best help you and your company. Please contact us by phone at (804) 675-2980, by email, or request a proposal and we will respond promptly.

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Upcoming Webinar

June 18, 2015

An Introduction to Thurstonian Modeling – PART 1

Rescheduled for
May 7, 2015

Hiding in Plain Sight: Finding New Opportunities using Graph Theory

Announcing the 2014 Webinar Series Package!

Recordings of all four quarterly webinars from 2014 are now available at a 50% cost savings packaged price.

2014 Webinar Series Package

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